Harley also wants to bring in new riders, aiming for 2 million over the next 10 years, but right now its big plan seems to be an electric motorcycle. sales plunged 11%, and it's planning on shipping even fewer bikes to dealers this year than it did in 2017, which itself was down from the year before. As the performance of Harley-Davidson (NYSE: HOG) has made abundantly clear, if more young riders aren't brought into the sport, sales will continue to decline. Change is neededĬertainly on the motorcycle side, Polaris and the industry need to begin attracting a younger demographic. Yet done correctly, it could lend a coolness factor to Polaris vehicles that might pique the interest of some. I'm not sure Nissan or Mazda enjoyed any real bounce from their cars' appearance in The Fast and the Furious: Tokyo Drift. The right movie could help juice sales a bit, though investors shouldn't count on a big surge following the film's eventual release. And maybe in his down time, the lead just kicks back by ripping around town on an Indian Scout. And as the character progresses to "the high octane tracks of drift racing," slipping into a Slingshot three-wheeler would add a different element to the racing scene. Since the main character is described as having grown up "racing on the rural roads of the Midwest," Polaris' off-road vehicles like its RZR side-by-side would certainly fit. It's easy to see any number of Polaris' brands making their way onto the big screen. Polaris Industries Slingshot 3-wheel motorcycle racing down a tree-lined road
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